Amazon is celebrating its 20th birthday using with a massive sale, which it is dubbing Prime day in a concerted effort to remind those who are yet to sign up to its pricey Prime package that it exists.

In an attempt to make your day of grabbing presents from the virtual aisles easier, WIRED has scoured the deals for the top bargains.

B&O BeoPlay A2 -- 6:10pm until 10:10pm -- £TBC

Credit Amazon

Recently review in Wired as the most stylish BT speaker in class, with 3-inch drivers and tweeters, plus a pair of passive bass radiators. There’s a built-in battery and USB output so you can charge your phone, too. Bass isn't superb but overall it delivers a clear, rounded sound.

Recently review in Wired as the most stylish BT speaker in class, with 3-inch drivers and tweeters, plus a pair of passive bass radiators. There’s a built-in battery and USB output so you can charge your phone, too. Bass isn't superb but overall it delivers a clear, rounded sound.

Sony FDR-X1000V 4K Action Camera -- 8:10am until 12:10pm -- £239 (-19 percent)

Credit Amazon

Soon to be seen in Wired’s ski test special, this 4K camcorder with Zeiss Tessar lens features SteadyShot for anti-shake plus GPS data overlay and a 120-degree field of view with SteadyShot and 170-degree without it.

Recently review in Wired as the most stylish BT speaker in class, with 3-inch drivers and tweeters, plus a pair of passive bass radiators. There’s a built-in battery and USB output so you can charge your phone, too. Bass isn't superb but overall it delivers a clear, rounded sound.

Nikon COOLPIX A Compact Digital Camera -- £249 (-44 percent)

Credit Amazon

Sony KDL-50W805C TV -- 8:10pm until 11:45pm -- £TBC

Credit Amazon

With Sony’s X-Reality Pro, Motionflow XR 800Hz for reduced blur, judder and smooth images, this Android set also includes YouView seven-day scroll-back TV guide.

Recently review in Wired as the most stylish BT speaker in class, with 3-inch drivers and tweeters, plus a pair of passive bass radiators. There’s a built-in battery and USB output so you can charge your phone, too. Bass isn't superb but overall it delivers a clear, rounded sound.